The BAM Weather Brand Book
| PRIMARY LOGOS
These are our brands primary logos and should be used on official media, press releases and on websites of our partners.
| WORDMARK LOGOS
Our word mark logos are meant for graphics, documents and banners where horizontal/landscape images create better organization and spacing compared to our primary portrait logos.
| Alternate Logos
Our alternate logos are meant for placement in promotional graphics, applications and situations where better contrast is needed in the form of white or black logos. The Clarity sun is specifically designated for our application and should be primarily used for only such examples or situations where a small icon is warranted.
| TYPOGRAPHY
ROBOTO CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Are primary brand font on our website, media and promotional materials is Roboto Condensed with. Titles will be formatted Roboto Condensed BOLD with text and sub-titles having a traditional font weight. Additional fonts in the Roboto font family may be used for styling choices.
Our secondary typeface is the Franklin Gothic Family. Franklin Gothic may be used to stylistically compliment Roboto and utilized on internal forecast maps and graphics.