“I think I said the words BAM Weather and Clarity App a thousand times!”
That excitement was expressed by Jackson County, IN EMA Director Toby Ortman to BAM Weather’s team of meteorologists in late July after successfully navigating weather for their county’s fair.
The chatter hasn’t stopped in Indiana.
From Florida to Iowa to the East Coast, Clarity Weather is the platform that is changing the landscape of weather forecasts and consulting.
A Meteorologist First Approach to Weather Forecasts
Technology is a tool that can enhance preparedness and training – but without the influence of an expert it’s just that – a tool. The approach to advanced weather consulting for Clarity by BAM Weather is different than where the rest of the industry is moving – in the best way.
Forecasts within the Clarity Platform are led by a team of expert meteorologists who provide 1 on 1 weather decision support any time. By putting meteorologists and the human touch at the forefront of every forecast, BAM Weather and Clarity focus on HOW weather will impact you rather than just WHAT the forecast is.
That approach is exactly why EMAs and local governments are talking.
“I usually don’t even have to ask–your forecasters just say it anyway,” Pottawattamie County, IA EMA Director Doug Reed explained regarding updates from the Clarity weather platform.
“Using Clarity Weather to stay informed whether it’s a blue-sky day or a grey sky one has been a game changer for emergency management,” Director of Emergency Management at the Pasco County, FL Sheriff’s Office, Andrew Donawa said. “Having real-time data and direct access to a live meteorologist at any moment is a resource I never imagined having right at my fingertips.”
BAMWX CEO & Co-Founder Michael Clark has observed the changing landscape of weather support as technology and the dissemination of weather information has evolved.
“Over the past several months, I have observed a growing reliance on automation and artificial intelligence in weather forecasting solutions, particularly for those who depend on accurate and timely information,” Clark noted. “While technological advancements have their place, the inherent limitations and potential errors in automated weather data cannot be overstated. These systems, while efficient, lack the nuanced understanding and contextual judgment that only experienced human forecasters can provide.”
Now, more than ever, the expertise of professional meteorologists is essential to deliver reliable and actionable forecasts, especially in critical situations requiring urgent decision-making. Dependence on automated systems introduces significant risks, as their failures can lead to costly or even dangerous consequences. Cutting corners by prioritizing automation over human expertise is not a sustainable solution and may result in severe setbacks.”
Simple Forecasts Personalized for Your Needs
Enhancing proactive decision making through superior, streamlined communication and deep understanding of how weather actually impacts EMAs and local government has made Clarity an invaluable resource. Simply put, Clarity has been designed to prioritize the success of the end user by providing a truly personalized experience.
“BAM WX is committed to humanizing weather data,” Clark said. “We prioritize your needs, treat every situation with the utmost seriousness, and deliver forecasts grounded in expertise and care. I strongly urge end users to exercise caution and avoid over-reliance on automated weather data solutions. Instead, trust in the proven value of human insight and expertise to ensure the accuracy and reliability you deserve. THAT is BAM WX. Period.”
With the timeliness of decisions of utmost importance – receiving weather information fast is critical. Clarity streamlines 1 on 1 consulting by placing a chat function directly in a mobile app and web platform, allowing users to communicate with an expert for details personalized for them. With these insights, users bypass technical forecast jargon and receive simple insights that are easy to understand and act on.
“I am grateful to have the app and the ability to send messages concerning weather events during festivals and other times, and the timeliness of the response back to me when I ask questions is always phenomenal,” said City of Wabash Mayor Scott Long.
The simplicity also helps coordination efforts between different factions of local government.
“I can be on a phone call with that small town mayor, that fire chief, or that police sergeant that’s tracking a tornado,” Reed said. “I can [type] a message to BAM and get a response back within very few minutes.”
Advanced Alerting Technology
By focusing on the expertise of trained meteorologists, Clarity provides more than just automation and regurgitation of information anyone can access. It allows users to receive advanced alerts and insights with details that aren’t accessible in public facing forecast information.
BAM Alerts give BAMWX meteorologists the ability to issue custom watches, warnings and statements to supplement NWS Alerts as needed. Not only does this allow decision makers to have more time to act, it acts as an additional risk mitigation resource.
Custom NowCasts pushed directly to users include critical details like timing, impact expectations, rotating storm monitoring, and rain and snow rates allowing users to make informed decisions about expected weather conditions.
Multi-Climate Tools
Collaboration between meteorologist and end-user is the most important part of Clarity, but Clarity remains a multifunctional platform with advanced tools customizable for each unique situation.
Coastal and Marine
- Custom Tropical Cyclone Insights
- Wave Monitoring
- Storm Surge Insights
- Hurricane Tracking Tools (arriving to Clarity by the end of next week!)
Winter
- Pavement Condition Forecasts
- Treatment Recommendations
- Customizable Pavement Compositions
Severe Weather
- Condition alerts – get alerted when weather conditions reach your policy threshold
- Location Specific Alerting Technology
- Custom Severe Weather Insights
- Customizable Lightning Monitoring
