For over 35 years, Designscape has been a trusted name in southern Indiana, providing full-service landscaping solutions to the community. From lawn care and mowing to hardscaping, irrigation, and in the winter months, snow removal, the company takes pride in delivering quality service across a broad range of projects. However, as with any business operating outdoors, there’s one seemingly unpredictable force that can dramatically affect the day-to-day operations—weather.
One wrong decision, a missed forecast, or an unexpected storm can lead to costly delays, wasted resources, and, worst of all, disappointed customers. “Inaccurate weather forecasts can cause a loss of efficiency, money, and time,” Designscape’s Landscape Enhancement Manager, Brian Jennings stated.
Take fertilizer applications, for example. If the forecast calls for rain, but it doesn’t come, the fertilizer might burn the grass under the hot sun, causing damage to lawns and a loss of product. On the other hand, if they skip the application thinking rain is on the way, but it never reaches the area, they risk missing an opportunity to properly nourish the lawns, which can lead to frustrated clients.
The impact is felt across all services. Putting down ice melt during an unnecessary warm spell wastes money, while failing to apply it during a freeze creates dangerous conditions for customers. The list goes on.
The bottom line? Inaccurate weather forecasts costs Designscape money, time, and most importantly–customer trust.
Enter Clarity by BAM Weather, a game-changer for the Designscape team. In the past, the team would scramble through multiple weather apps, each offering slightly different forecasts. They couldn’t always trust what they were seeing, which led to second-guessing and missed opportunities. But that all changed with Clarity.
“Clarity/BAM changed [the routine of using six different weather apps] from day one,” Jennings mentioned. “I have confidence now when I shift the schedule because the accuracy has been proven time and time again, over multiple years.”
One of the most valuable tools for Designscape in the Clarity app has been the forecast insights, which provides commentary from experienced meteorologists on top of automated weather data. This level of insight helps Designscape make more informed decisions.
The Clarity radar has also proven to be an invaluable tool. By being able to click on a map and see observed rainfall or snowfall totals for specific areas, Designscape can monitor multiple job sites simultaneously.
And when questions arise—whether it’s about the timing of a snowstorm or whether a slight change in conditions will impact an ongoing job—the chat feature offers instant access to meteorological experts. A quick message and within minutes, the team gets a reliable, precise answer.
For Designscape, investing in Clarity/BAMWX has been one of the best business decisions they’ve made. “The level of professionalism and communication is something that I could have never imagined in a weather app. We feel that we have our own meteorologists working for us at our specific location,” Jennings noted,
The money spent on the service has more than paid for itself in terms of time saved, resources optimized, and customers kept happy. As the business continues to grow and expand, it’s clear that Clarity/BAMWX will remain a cornerstone of their operation for years to come.
“We are going on year 5 with Clarity and BAMWX and it is never a question of whether or not we will continue this service,” Jennings said. “Of all the money we and all companies spend for higher productivity, this is by far our best bang for our dollar! We could not be happier!”